One of our corporate partners Hand In Hand International is looking for Volunteer - Marketing & Market Research
The company helps to connect families with old food traditions through make-at-home kits that include access to the ingredients, tools, and instructions they need to make this food and learn more about the basics. Its simple e-commerce platform sells a variety of different kits to bake, make, preserve and ferment food and drinks, for a more connected, better quality of life, offline.
In this market research project, the Volunteer will work remotely from Germany to help better understand the items below, writing up their findings in an easy-to-digest report with corresponding figures, that could be used to approach potential German investors to help expand the business.
1. Understanding the market
- Understand more about the food-delivery business in Germany
- What are the different markets that RBT touches, and what is their value and predicted growth? What is RBT’s estimated “slice of the pie?”
- Understand how products in these markets are currently sold and delivered
- Research into discounts and credit arrangements are offered by other suppliers
2. Develop market awareness
To be discussed, but could include:
- Market surveys and interviews in local language
- Online research
- Reading newspapers and other publications
- Speaking to friends and colleagues
- Talking with competitors' customers/clients
- Analyzing competitors' business approach and their sales
- Local focus group - Individuals who would be willing to be contacted on a regular basis and/or together as a group using a remote online platform such as Zoom
3. Research the competitive landscape
- Study trade websites, newspapers, and the business sections of local papers
- Look at trade directories as soon as they're published, and note any changes
- Research the companies main competitors in the region